A Range of Light

“Then it seemed to me the Sierra should be called not the Nevada, or Snowy Range, but the Range of Light.” - John Muir, The Mountains of California (1894)

Of all the difficult tasks in starting a business, choosing a name is likely the top of the list. All of the clever ones are taken. Some of the ones you really want are trademarked in your same sector. I decided long ago to not name a business after myself, at least directly.